There's a number of reasons why teaming up with fashionable rocker Jennie Vee made perfect sense for our next collaboration.

Music lies deep in Valley's history, much like Jennie, who as a teenager spent countless days alone in her bedroom, playing bass and alphabetising her records to the sounds of The Cure, Jane's Addiction and Hole.

It's not just a shared and ingrained love of music that makes this partnership great.

These days, Jennie plays to sell-out crowds around the World with an air of fashionable confidence and feminine elegance. This is the epitome of the persona our female customers embody while wearing our frames, and sits perfectly with our desire to empower our customers with bold confidence.