OUR BRAND
A refraction of light, a direction to darkness
Learn more about our brand, its origins, our approach and more.
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OUR BRAND
Learn more about our brand, its origins, our approach and more.
Stylistically complex, even contradictory in design Valley Eyewear is a World of contrasting narratives. Sharp black meets sculptural white. Raw aesthetic meets polished form. Bold silhouettes meet understated details. The brand’s vision- encapsulate this concept in a collection of unisex sunglasses and optics that enhance the wearer’s own identity and personal style.
Founder and Designer Michael Crawley describes the brand as “brutalist high-fashion eyewear". Manifesting an impression of importance, and a desire to evoke underlying emotional states of grandeur, the brand seeks to empower individuals through an embodiment of strength and confidence.
While the majority of our competitors still play it safe, our bold, sculptural frames and geographically diverse campaigns are carving out a new road in the world of fashion eyewear.
Signature high production campaigns are shot against stark mono backgrounds – from the desert in California, to molasses filled baths, to snow covered abandoned political structures in the hills of Bulgaria. This unique vision results in high-impact, distinctly sharp communications which allow ourselves, and our retail partners, to prominently showcase our products.
VIRTUAL TRY ON
Try on our frames from your device and get an idea how they might look like on your face.
By continuing to use our Virtual Try On technology, you agree to our Terms of Service and Returns Policies regarding our Virtual Try On technology.
Our Virtual Try On technology should be used to give you an idea of how our frames might look on your face.
Due to the hand-made nature of our frames, slight variations to the pattern and colour from the displayed images are expected. The limitations of this new technology means we cannot guarantee that the product will look or fit your face, as depicted.
For best results:
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To use Virtual Try-On, you’ll need to give the browser permission to access your webcam. For the best experience, use an iPhone X or newer iPhone model.